Duplication of work
Wasted money
Your business unit went ahead and
did a market survey and later found out that
an identical survey was done by the product development group in your London
office.
You've wasted $100,000 and lost two months lead time in developing
specifications for a new product line.
Your problem in a nutshell
- Lack of a systematic categorization of information content
- Need for
personalization software to push new information out to interested people
| What we do for you
Solution #2:
Create a Knowledge Framework
We show you how to build a knowledge framework that provides the semantic
structure and common vocabulary for labeling the content of your information
assets. Now you're ready to label your assets (See Solution #3) for matching
with user interest profiles.
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Solution #3:
Map What You Know
We work with your vendor-of-choice to supply the knowledge framework to
your unstructurted content using automatic categorization software.
Once your information is labeled the framework can also serve as the standard
term list for creating personalized user profiles. The matching of user profiles
with your information assets is much easier regardless of the personalization
software solution you may elect.
Now you're ready to consider the purchase of a personalization software
solution.
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